Become a trusted voice in financial services
With marketing that shows why you’re the best in the business
When you provide financial services, you’re asking customers to extend you their trust. For them, it amounts to more than just their hard-earned money. They’re trusting you with the businesses they’ve worked to build, or their family’s prosperity. They’re trusting you with their futures.
For this reason, there’s no other industry where building a trustworthy and reliable brand is more important.
At The Walk, we understand that marketing is a business tool, and every investment needs to deliver a healthy return.
For example, digital advertising is a highly competitive arena for financial services, with many keywords costing $50 or more per click in Google Ads. Fortunately, there are other ways to get the phone ringing. In fact, 64% of calls to financial service providers come from organic search, which means that with an omnichannel marketing strategy you can attract more leads at a lower cost.
As an integrated marketing agency, we can help you strategise and select key outreach channels, both online and offline, depending on forecasted success criteria. Working closely with your own team to provide the expertise and scale they need to succeed, we’ll collaborate to build a compelling customer journey from their first impression of your brand, right through to when they pick up the phone, and beyond!
The best journeys start with a map. Know where you want to be and how you’re going to get there.
Build your authority and become a thought leader in your field with a strong SEO content marketing strategy.
Using channels like search, social, and display; digital marketing can lead your audience through each stage of the buying cycle.
Every channel of your integrated marketing strategy should work together seamlessly to lead audiences through their purchasing journey.
It’s the channel that just keeps on giving. Doomsdayers have long declared that email marketing is dead. And yet the results seem to say otherwise, with email marketing making an average of $38 for every $1 spent.
You don’t just want your audience hearing about your brand, you want them to experience it. Make your brand extra memorable by making an impression in person.
Great marketing demands ROI. But how do you measure your success? The Walk will assess your data, explain what it means for your business, and act upon it to improve your results.
The brand launch campaign delivered quick results in both performance and sales, and had soon topped industry averages by a wide margin in conversions and CTR.
A subsequent lead gen campaign increased inbound leads by 52.63% and delivered a 126.92% increase in sales overall. An impressive 8.7% of visitors turned into leads, while 26.4% of leads converted into customers.
Our omnichannel marketing strategy that covered brand strategy, brand development, SEM, SEO, website build and lead generation campaigns allowed Faith Insurance to gain a strong foothold in the industry, while rapidly developing their reputation for reliability and dependability.
The awareness and trust established during the initial 6-month period has continued to draw customers to the Faith Insurance family.
Here at The Walk, we understand that you’re working in one of the most competitive and challenging markets there is. With extensive experience solving the kinds of marketing challenges that financial service providers commonly face, our commitment to results is second-to-none, as it our ability to be flexible and to collaborate.
Contact us today to discuss how we can help you develop a brand that builds trust and leads from the front in the financial services industry.