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A quantum leap in business growth

Q-CTRL, Worldwide

Starting a unique conversation with an elusive target market.

From quantum computing to quantum sensing in defense, Q-CTRL deploys world-leading expertise in quantum control engineering as intuitive software to help make quantum technology useful. They have a suite of unique software which helps solve today’s biggest challenges for quantum technology in the NISQ era and beyond; noise and decoherence. Q-CTRL approached The Walk to tell their story and bring their software to the world.

The destination

The Q-CTRL team needed to figure out how best to speak to their audience and how to reach them online. The key goals were to acquire users for their software, learn more about their audiences and set benchmarks for future campaigns. They needed to partner with a team that understood the tech space and had the experience to successfully bring it to market.

The route

With deep experience in the global tech market, we had a head start on the makeup of Q-CTRL’s audience, but this was something different. In order to learn what we needed, we tested messaging variations on multiple landing pages and on ads across a variety of channels.

The Walk

Being able to work with such an inspiring start-up in this innovative space was a great opportunity to showcase our expertise and bring Q-CTRL to the world. We focused an educational journey to sign up, showing the brand as innovative thought leaders in their space and successfully unpicking the complexity of their advantages – all of which led to high success rates in terms of both traffic and conversions.

The results

891.38%

increase in visitors to the website

268.45%

of industry average CPC

26.4%

leads to customers

HTML5 ads in multiple sizes were used to raise brand awareness

Our responsive HTML5 ads found high quality placements

Brand and lead generation landing pages were A/B tested

LinkedIn was used for its strong targeting capabilities

Looking for a go-to-market strategy?

Launching any product or service can be hard. But when you’re targeting a niche, but widely distributed and specialised market, experience tells us there will be some extra challenges. Let us help you gather your market insights, craft a successful go-to-market strategy and support you with impactful campaign collateral to ensure you hit the ground running.

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