A quantum leap in business growth
Starting a unique conversation with an elusive target market.
From quantum computing to quantum sensing in defense, Q-CTRL deploys world-leading expertise in quantum control engineering as intuitive software to help make quantum technology useful. They have a suite of unique software which helps solve today’s biggest challenges for quantum technology in the NISQ era and beyond; noise and decoherence. Q-CTRL approached The Walk to tell their story and bring their software to the world.
The Q-CTRL team needed to figure out how best to speak to their audience and how to reach them online. The key goals were to acquire users for their software, learn more about their audiences and set benchmarks for future campaigns. They needed to partner with a team that understood the tech space and had the experience to successfully bring it to market.
With deep experience in the global tech market, we had a head start on the makeup of Q-CTRL’s audience, but this was something different. In order to learn what we needed, we tested messaging variations on multiple landing pages and on ads across a variety of channels.
Being able to work with such an inspiring start-up in this innovative space was a great opportunity to showcase our expertise and bring Q-CTRL to the world. We focused an educational journey to sign up, showing the brand as innovative thought leaders in their space and successfully unpicking the complexity of their advantages – all of which led to high success rates in terms of both traffic and conversions.
increase in visitors to the website
of industry average CPC
leads to customers