Driving sales (and efficiencies) with multi-region
The world’s #1 PC company, Lenovo, wanted to drive bigger impact through their digital campaigns. They approached The Walk to design, translate and execute their multi-language HTML5 ads to run across multiple regions, including Australia, US, Japan, and Korea.
Programmatic advertising isn’t just efficient, it helps companies lead their digital campaigns to more sophisticated and targeted efforts. Integrating your communications across regions can play a key role in building a brand, and can also drive better engagement whilst lowering costs. But the process also needs to deliver better results.
The HTML5 ads were built in such a way that we could update each ad unit efficiently, allowing us to focus on getting the message right in each market. These multi-frame messages delivered a premium experience with clever headlines, striking creative, and seamless animations, all delivered in multiple sizes to cater for a multitude of placements.
By leveraging The Walk and our expertise in working across multiple markets, Lenovo were able to save time and deliver seamless HTML5 ads to cater to the local markets, further improving their customer-focused approach.