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Market Penetration through the Supernet
An integrated marketing campaign

Harbour ISP, Australia

Cutting through marketing noise

Harbour ISP wanted to market its nbn™ plans and needed to cut through the noise in the super competitive ISP market to make a lasting impression, fast.

The destination

A leader in regional and satellite ISP markets, Harbour ISP, in conjunction with nbn™, wanted to swiftly launch nbn related plans both in the regional and metro areas. Having trouble with their existing campaign concepts, Harbour ISP approached The Walk.

The route

We felt the campaign needed to anchor to a creative concept and message that piqued the audiences interest and heled the Harbour ISP brand to cut through the marketing noise from other brands. With some audience and market insight, the theme of “Supernet” was developed to help Harbour ISP visually differentiate and position itself as a provider of super-fast internet. The integrated marketing campaign was executed and performance tracked across print, digital and radio.

The Walk

With the integrated marketing campaign in place, calls to Harbour ISP’s sales hotline went off the charts. The campaign also assisted in reducing the gap in the quarterly sales target. With the Supernet campaign, Harbour ISP has unearthed the returns on a well-executed creative strategy and the benefit of an integrated marketing campaign.

A targeted metro print campaign promoted the offer

A series of HTML5 banner ads drove traffic to the landing page

Social posts attracted a highly targeted audience

The landing page allowed sign-ups in real-time

Looking to accelerate your marketing and brand performance?

Let The Walk help you plan your next marketing campaign or lift the performance of your current marketing efforts. We are a performance-driven integrated marketing agency and can help you get more from your marketing. You can engage us to run your marketing end-to-end from strategy to insights or we can work with your in-house team and bring in the skills you need.

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