HP Fortify on Demand is a Security-as-a-Service testing solution that lets any organisation test the security of software applications quickly, accurately, affordably and without any software to install or manage.

To promote this software solution and to generate sales leads we created a site where potential customers could up-skill their knowledge of application security by downloading vital resources in the form of case studies and register for informative events.

We then created a series of targeted ads via LinkedIn and AdWords to drive traffic to the site.

Once visitors registered their details, an HP representative would make contact and further explain the benefits of HP Fortify on Demand and nurture the opportunity.