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Re-introducing Australia to world-class journalism in the digital era

TIME Magazine, Australia

For nearly 100 years, TIME has delivered in-depth, award-winning journalism and today it remains the world’s #1 most read current affairs news source.

However, maintaining relevance in the digital age has meant a change to how they deliver their content – via the internet and an app – which meant there was a story to be told about this evolution.

The destination

TIME was targeting new subscriptions to their print and digital products.  The brief included providing a content marketing strategy, creating interest and market demand, generating more quality traffic to subscription pages and improving conversion rates.

The route

Using self-optimising digital advertising we used multiple iterations and ad styles to attract qualified traffic to our bespoke landing page. The digital campaign included promoting the app and subscription offers, producing a video review and commissioning 3rd party reviews by influencers in the blogosphere.

The Walk

The ad campaign drew millions of impressions with higher-than industry benchmark click through rates and significant exposure for the app through influencers.

The landing page achieved a 9.99% conversion rate for click throughs to the TIME subscriptions page.

Responsive landing page

Self-optimising HTML5 ad series

The campaign included mobile banners, leaderboards and MRECs. We’re showing just the MRECs below.

Video review of the TIME app

https://www.thewa.lk/media/4320-time-app-review.jpgTIME MagazineFor nearly 100 years, TIME has delivered in-depth, award-winning journalism and today it remains the world’s #1 most read current affairs news source. However, maintaining relevance in the digital age has meant a change to how they deliver their content – via the internet and an app – which meant there was a story to be told about this evolution.December 30, 2016

3rd party app reviews

Could you achieve better business growth through multi-channel, multi-touch integrated marketing?

Consistent messaging delivered via different sources can paint a convincing picture. The combination of carefully crafted information promoted through impactful advertising via multiple channels plus endorsement from influencers and reviews makes for a compelling brand story that readers can readily trust.

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