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marketing

Insights
Top 10 marketing trends to watch out for in 2019
What does the future of marketing hold? You don’t need a crystal ball to know that a lot will change — Artificial Intelligence (AI), smart speakers and Virtual Reality (VR) experiences are already disrupting entire industries. New marketing…
by Brendan Wong - February 11, 2019
Insights Perspectives
A guide to the ultimate marketing plan
They say a failure to plan is a plan to fail. So it comes as no surprise that at some point, every marketer or entrepreneur faces this same important question: “ How can I actually create a great…
by The Walk Agency - February 5, 2019
Woman holding video camera
Featured post Insights Perspectives
How video is driving the next wave of content marketers
Has video taken over the world yet? Not completely but, according to the latest video marketing statistics, it’s quite close. As of this writing, 86% of YouTube viewers use the platform to learn new things and the average…
by Brendan Wong - January 18, 2019
Perspectives
10 of the best holiday marketing campaigns from our favourite brands
It’s holiday season and customers are getting bombarded with marketing campaigns and clearance sales from all their favourite brands. So, how can you stand out? We find out how our favourite brands did it with the top 10…
by The Walk Agency - December 9, 2018
Articles Perspectives
Top 5 tips to rock your remarketing
You know all about marketing…but remarketing? In this article, we’ll take a close look at this modern marketing technique, breaking it down into it's various types and guide you through 6 key steps to really get it right.
by Nick Cantor - November 14, 2018
Articles Perspectives
Security matters in 6 steps
We all know how important security is, especially when it comes to your customer data. A breach of trust there could ruin your brands reputation. In this guide, we'll help you quickly identify possible gaps in the security…
by Nick Cantor - November 13, 2018
The Walk - Integrated Marketing Agency
Insights Perspectives
Moving into a dynamic content world
Today’s market sees a multitude of tech providers offering dynamic content solutions. Existing suppliers are evolving their offering, and new players are joining the party to redefine the method and channels to deliver on the dynamic opportunity. So,…
by Nick Cantor - December 1, 2017
The Walk - Integrated Marketing Agency
Insights Perspectives
Integrated marketing: so much more to love
There is a lot to love about integrated marketing – not just for you, but also for your customers. By using multiple touch points to paint the big picture for a brand, product or service that is consistent…
by Jo Edwards - July 21, 2017
The Walk - Integrated Marketing Agency
Articles Perspectives
Game on – the rise of agile marketing
Today’s business world is changing faster than ever. Marketers are required to produce faster, often with limited budgets. This means getting to market more quickly, but at no extra cost. Because of this environment, businesses are being challenged…
by Nick Cantor - April 18, 2017
Articles Perspectives
The demise of the digital marketing agency
The modern integrated marketing agency has arrived allowing brands to get back to what they do best. For what seemed like the longest time, accounts, strategy and creative teams would work away, independent of the digital team. When…
by Nick Cantor - November 16, 2016
Insights Perspectives
Cooking up a successful channel incentive program – the recipe that works
In a business-to-business environment, staying close and relevant to the distribution channel, who are interacting directly with the end-user decision makers, is both a big challenge and a great opportunity. Major product and software companies are dependent on…
by Jo Edwards - October 10, 2016
The Walk - Integrated Marketing Agency
Perspectives
Driving ROI through multi-touch DM campaigns
“With fierce competition and ‘noise’ in the online space, marketing managers need to be really savvy about how to achieve marketing effectiveness”. Integrated Marketing Agency, The Walk, understands the changing landscape that marketers face. In this environment, they…
by The Walk Agency - January 12, 2016
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