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Featured post Insights Perspectives
In the face of a global pandemic, what is best practice marketing?
The world is reeling from the outbreak of the new Coronavirus, and the highly infectious COVID-19 that it causes. For some, this is a new and unwelcome reality, unrecognisable from the ordinary lives they were leading just a…
by The Walk Agency - March 23, 2020
Insights Perspectives
5 lessons to help you better understand your marketing data
So, you’ve just received a report filled with the latest statistics from your integrated marketing campaign, or perhaps you’ve just been granted access to Google Analytics bristling with data from your latest SEM push. It’s really quite incredible…
by Nick Cantor - March 8, 2020
Insights Perspectives
Navigating the marketing landscape: Four Marketing experts share their wisdom and experience
Meaningful tips, insights and career advice for your marketing journey Marketing is a complex, constantly evolving arena, which can be both exciting and challenging. But, working in marketing, you’ll have the opportunity to be part of a brilliant,…
by The Walk Agency - January 10, 2020
Insights Perspectives
5 seconds to engage: creating content that works
You’ve heard about the attention span of the goldfish, right? Nine seconds and holding. The scary reality for us humans creating content for other humans is that our average attention span has fallen to approximately 5 seconds. Think…
by Nick Cantor - December 3, 2019
Insights
Account based marketing and what it means for you
Continually gaining ground in the B2B marketing landscape, account-based marketing (ABM) has become a go-to marketing strategy for coordinating personalised marketing and sales efforts, while deepening engagements with specific accounts. Does any of these concerns raise their ugly…
by Nick Cantor - August 28, 2019
Articles Perspectives
Boost engagement and conversions with B2B video marketing
Everywhere we look, we can see that video is burgeoning to become the dominant communication channel. On mobile, at home, in the office, anywhere and any time, people are watching, and it’s estimated that the average person consumes…
by Jo Edwards - June 21, 2019
Remarketing tips
Insights Perspectives
The best ways to optimise your remarketing campaign
Remarketing is one of the most powerful and cost-effective ways to re-engage and connect with non-converting website visitors. Following on from our Top 5 tips to rock your remarketing – where we discussed the importance of defining your…
by The Walk Agency - May 24, 2019
Insights Perspectives
Have you invested in local area marketing?
Gone are the days when a single marketing message and a global strategy could propel your brand on all markets. Customers now respond better to local area marketing. Should your company invest in it? In this article, we’ll…
by Nick Cantor - May 15, 2019
Insights Perspectives
Top 6 tools for enterprise marketers
From 2011 to 2019, the number of digital marketing tools on the market has increased tenfold. Finding the ones best suited to run enterprise marketing campaigns is a bit like finding a needle in a haystack. To help…
by Nick Cantor - April 10, 2019
Insights
Top 10 marketing trends to watch out for
What does the future of marketing hold? You don’t need a crystal ball to know that a lot will change — Artificial Intelligence (AI), smart speakers and Virtual Reality (VR) experiences are already disrupting entire industries. New marketing…
by Brendan Wong - February 11, 2019
Insights Perspectives
A guide to the ultimate marketing plan
They say a failure to plan is a plan to fail. So it comes as no surprise that at some point, every marketer or entrepreneur faces this same important question: “ How can I actually create a great…
by The Walk Agency - February 5, 2019
Woman holding video camera
Insights Perspectives
How video is driving the next wave of content marketers
Has video taken over the world yet? Not completely but, according to the latest video marketing statistics, it’s quite close. As of this writing, 86% of YouTube viewers use the platform to learn new things and the average…
by Brendan Wong - January 18, 2019
Perspectives
10 of the best holiday marketing campaigns
It’s holiday season and customers are getting bombarded with marketing campaigns and clearance sales from all their favourite brands. So, how can you stand out? We find out how our favourite brands did it with the top 10…
by The Walk Agency - December 9, 2018
Articles Perspectives
Top 5 tips to rock your remarketing
You know all about marketing…but remarketing? In this article, we’ll take a close look at this modern marketing technique, breaking it down into it's various types and guide you through 6 key steps to really get it right.
by Nick Cantor - November 14, 2018
Articles Perspectives
Security matters in 6 steps
We all know how important security is, especially when it comes to your customer data. A breach of trust there could ruin your brands reputation. In this guide, we'll help you quickly identify possible gaps in the security…
by Nick Cantor - November 13, 2018
The Walk - Integrated Marketing Agency
Insights Perspectives
Moving into a dynamic content world
Today’s market sees a multitude of tech providers offering dynamic content solutions. Existing suppliers are evolving their offering, and new players are joining the party to redefine the method and channels to deliver on the dynamic opportunity. So,…
by Nick Cantor - December 1, 2017
The Walk - Integrated Marketing Agency
Insights Perspectives
Integrated marketing: so much more to love
There is a lot to love about integrated marketing – not just for you, but also for your customers. By using multiple touch points to paint the big picture for a brand, product or service that is consistent…
by Jo Edwards - July 21, 2017
The Walk - Integrated Marketing Agency
Articles Perspectives
Game on – the rise of agile marketing
Today’s business world is changing faster than ever. Marketers are required to produce faster, often with limited budgets. This means getting to market more quickly, but at no extra cost. Yet, not all marketing agencies have adapted their…
by Nick Cantor - April 18, 2017
Articles Perspectives
The demise of the digital marketing agency
The modern integrated marketing agency has arrived allowing brands to get back to what they do best. For what seemed like the longest time, accounts, strategy and creative teams would work away, independent of the digital team. When…
by Nick Cantor - November 16, 2016
Insights Perspectives
Cooking up a successful channel incentive program – the recipe that works
In a business-to-business environment, staying close and relevant to the distribution channel, who are interacting directly with the end-user decision makers, is both a big challenge and a great opportunity. Major product and software companies are dependent on…
by Jo Edwards - October 10, 2016
The Walk - Integrated Marketing Agency
Perspectives
Driving ROI through multi-touch DM campaigns
“With fierce competition and ‘noise’ in the online space, marketing managers need to be really savvy about how to achieve marketing effectiveness”. Integrated Marketing Agency, The Walk, understands the changing landscape that marketers face. In this environment, they…
by The Walk Agency - January 12, 2016
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