‘Sometimes it hurts when a comma has been flagrantly misused.’

For Rae, the wider context of user needs and key engagement triggers are essential when creating content that is meaningful and effective.

Rae has a wide range of experience across the commercial, health and government sectors, beginning with IBM Australia, GE Finance, Foster’s Brewing Group in the commercial sector. In the health sector Rae developed a wide range of content for The Royal Children’s Hospital Education Institute and Medibank Private. Additionally, Rae has edited content for publication to both Federal and Victorian State Government Departments websites.

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