image

Latest work

from The Walk Agency

We work across a range of mediums to deliver results oriented outcomes for clients big and small. Explore some of our recent work below.


Lenovo at VMworld
Being the first vendor with a message in front of all the conference delegates arriving at Las Vegas airport was a huge opportunity. But, to make the most of the distress media opportunity, Lenovo needed help from a…
The Walk - Integrated Marketing Agency
Lenovo for Enterprise
Having acquired the IBM PC division and with it the famous Think brand in 2005, Lenovo now has grown well beyond its early heritage as simply a PC provider. With a complex portfolio of market-leading products and solutions…
The Walk - Integrated Marketing Agency
Telling the story of Melbourne Star
The Melbourne Star is the Southern Hemisphere’s only giant observation wheel and a major tourist attraction in Australia's famous Victorian city. Positioned in the up-and-coming docklands area of the city, the Star's marketing must reach people...
The Walk - Integrated Marketing Agency
Video case study for Arq Group & ANZ Bank
Arq Group, the leading provider of digital solutions to enterprise and government in Australia, needed help telling the story of their innovative chatbot pilot with ANZ, one of Australia’s largest banking groups. As we discovered, quick-fire development using…
The Walk - Integrated Marketing Agency
Harbour ISP “Race you” Integrated Campaign
Against the backdrop of success in the rural satellite internet market, Harbour ISP wanted to build on that platform and increase market share in other internet technologies such as fibre and fixed wireless across a specific geographical focus…
The Walk - Integrated Marketing Agency
Video showreel
Take a look at our latest showreel, showcasing highlights of recent video work we have produced for clients around the world. Work includes content marketing for TIME Magazine, interviews for Amazon Web Services, product videos for Conquest Equipment…
The Walk - Integrated Marketing Agency
PACCAR Parts at the Brisbane Truck Show
PACCAR Parts wanted to make a big impression during the 2017 Brisbane Truck Show. With careful planning and a creative approach, The Walk Agency were able to design an open and welcoming virtual reality experience, displaying key products…
The Walk - Integrated Marketing Agency
Bringing education to life
Already at the forefront of education technology in ANZ, Lenovo needed to make an impact commensurate with their leadership position in the space at Australia’s seminal education technology event, Edutech. Critically, for many of the 8000 attendees, it…
The Walk - Integrated Marketing Agency
Harbour ISP “Supernet” Integrated Campaign
A leader in regional and satellite ISP markets, Harbour ISP, in conjunction with nbn™, wanted to swiftly launch nbn™ related plans both in the regional and metro areas. Having trouble with their existing campaign concepts, Harbour ISP approached…
The Walk - Integrated Marketing Agency
AWS Training and Certification
Effective utilisation of the cloud can revolutionise processes, drive innovation and create efficiencies that drive business profitability. Telling this story for Amazon Web Services (AWS) is critical to driving uptake of their training and certification, which in turn…
The Walk - Integrated Marketing Agency
This is ThinkPad
This is ThinkPad is a celebration of the heritage of the premier brand from the world's #1 PC company. ThinkPads are one of the world's most famous and ubiquitous business PCs. Rugged, durable and packed with features and…
The Walk - Integrated Marketing Agency
Lenovo for Enterprise: X1 LEAD GENERATION
Lenovo, the world’s #1 PC company, was looking to drive demand for their new premium range of X1 PCs with Windows 10 within large enterprise. The campaign gave select high-level enterprise customers an opportunity to experience a new…
The Walk - Integrated Marketing Agency
Great Eastern Achievers campaign
Great Eastern Life Insurance is the oldest life insurance group in Singapore and Malaysia. With a large network of sales agents, Great Eastern wanted to recognise and celebrate the success of it’s representatives while simultaneously engaging customers.
The Walk - Integrated Marketing Agency
TIME Magazine
For nearly 100 years, TIME has delivered in-depth, award-winning journalism and today it remains the world’s #1 most read current affairs news source. However, maintaining relevance in the digital age has meant a change to how they deliver…
The Walk - Integrated Marketing Agency
Conquest Equipment Technologies
Conquest Equipment, a family owned and operated company, has been proudly serving Australian businesses for more than 40 years. Traditionally a regional player with a predominant focus on Victoria, a rapid growth phase presented an opportunity to expand…
The Walk - Integrated Marketing Agency
Harbour IT brand overhaul
Harbour IT needed to get on top of it's marketing. Collaborating with the newly appointed Marketing Manager, we defined the company’s value proposition, core values and market positioning. A corporate identity was then crafted to define and guide…
The Walk - Integrated Marketing Agency
Enterprise Matters
Enterprise Matters is a portal designed especially for CTOs, CIOs and senior technologists. It provides thought leadership on technology matters and news to benefit enterprises. Featuring articles and insights written for business leaders, by business...
The Walk - Integrated Marketing Agency
HP Fortify On Demand
HP Fortify on Demand is a Security-as-a-Service testing solution that lets any organisation test the security of software applications quickly, accurately, affordably and without any software to install or manage. To promote this software solution and to generate…
The Walk - Integrated Marketing Agency
Think Conversations
We wanted to bring the disparate Think fans together as a community and provide them a unique space to share and talk about the Think brand. Think Conversation was this space - a content portal that housed stories,…
Lenovo – Vault
Lenovo, the worlds #1 PC maker, operates in hundreds of markets globally and needed a solution for managing and distributing a vast range of marketing assets. A synthesis of IT infrastructure, UX design and a marketing project, the…
The Walk - Integrated Marketing Agency
Honeywell channel program
Honeywell wanted to lift its revenue and being a channel driven business needed a channel incentive solution to impact on revenue generation through its’ reseller network in Australia.
The Walk - Integrated Marketing Agency
Top Racer incentives program
VMware partnered with HP to improve sales of its products and needed a way to motivate the HP call centre staff across APAC to hit their sales target and beyond. The challenge was cutting through the clutter of…
The Walk - Integrated Marketing Agency
Breaking through enterprise doors
Targeted, personalised, high-level enterprise acquisition program which generated 50% more leads than target. The enterprise PC market is seriously big business and, of course, ultra-competitive. The long buying cycles associated with replenishing a PC fleet...
The Walk - Integrated Marketing Agency
Zooming in on generation Z
How does a PC maker capture the hearts and minds of generation Z in Australia without a big-spend above the line campaign? Lenovo is a world leader in innovative computing and well known in the business sector in…

Like to see more of our work?

Request a copy of our latest presentation deck: