So, what do we do exactly?

It’s complicated, so let’s start by simplifying things.

How do we help our clients here at The Walk? It’s different each day, because change is just part of it.

Our clients come to us with all kinds of challenges. While each challenge is unique and deserves a unique approach, we follow a three-step process that ensures that everything we do – every integrated marketing strategy, display ad, brand identity, creative concept, search campaign, article, exhibition stand, TVC, brochure, website, billboard, case study, inbound strategy, testimonial video, radio script, social campaign, email campaign, event, animation or infographic – delivers value and a return on imagination for our clients.

The Walk is an integrated marketing agency, which means we are committed to working in whichever channels or media are going to most effectively combine to solve your business problem. We say that we are media-agnostic – i.e. we don’t believe any one channel or medium is always the answer. So we ensure we can execute across as many channels as possible. This is critical for producing effective marketing, because how can we know what medium (or media) would best suit solving a specific business problem before we’ve uncovered the insights that define the strategy that addresses the challenge? This is why we’ve moved past services being broken down into “digital”, “print” and other traditional nomenclatures, instead settling on three key phases: insights, strategy and content. This approach allows us to look past any preconceptions about what we might delivering, instead focusing on understanding the context, including the successes or failures of previous efforts, and carrying that forward into a refined strategy before executing content to overcome the challenge.

The short story? With good insights and the right strategy, we can execute in any media.

Crucial to the process of integrated marketing is to recognise that it’s not only a journey, it’s also a cycle. With each insight, we can further refine our strategy. With every result from a creative solution, we learn. This new intelligence can then be applied to new activities, or to optimise current campaigns. This commitment to constant improvement is a part of our DNA – and we love partnering with clients who understand the importance of evolution too.

Discover more about our service phases below.

Insights

Insights are the starting blocks for any journey into integrated marketing, as where you’re starting defines both where you need to go and the route you need to travel to get there.

In the insights phase we ask questions, investigate, and define the challenge. It’s arguably the most critical step in crafting an effective solution, because without knowing the size and shape of a challenge, you don’t stand much of a chance of solving it.

Insights are not data, but to generate our insights we lean on the data we have plus a healthy dose of gut – that combination of experience and intuition that takes numbers and translates them into something that humans can relate to.

Learn more about Insights

Strategy

There are many channels, many ideas and many creative options available across integrated marketing. So, how do you know which to choose, which will get you where you want to be, or even where to start?.

It’s all down to strategy. Inspired by insights, strategy is both the compass which shows us the right direction and the guiding light that keeps us on the path that will take us there. As with any journey, there may be some twists and turns along the way, but a good strategy will keep us going in the right direction and help us to reach our destination in time.

Go deeper with strategy

Content

Content can be a lot of things, but whatever it ends up being, it should all be based on our strategy. At The Walk, we take a media-agnostic approach to content, utilising whichever media and tactics will prove most effective to help us achieve our goals.

We might produce advertising, video, an event, a branding exercise, websites, infographics, radio, podcasts, native advertising or articles… whatever will work best to move us along towards our goals.

Then, as campaigns work their way into the world, we measure, reflect, learn and feed data back into the cycle to produce insights that will shape future activity.

Let’s talk about content

What can we do for you?

We offer the critical thinking and industry nous required to effectively give shape to a business challenge so that it can be addressed. We offer the strategic thinking and understanding necessary to craft a strategy that will guide every effort towards the eventual solution. And, we offer the experience and skills needed to produce content across channels and media that will get us there while delivering a great brand experience for your business.

Get in touch to talk to us about how we might apply our process to solving your business challenge.

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