Once our strategy has helped to define where we’re going and how we are going to get there, all that’s left is to get moving. Outlining a creative response in line with our strategy, we’ll craft solutions across the channels identified as most effective in addressing the challenge. The key is in maintaining the overall direction and single-minded focus on reaching the end goal, ensuring messaging across channels and touch points is coherent, resulting in crafted sequential experiences and seamless customer journeys.
At The Walk, we take a media-agnostic approach to content, utilising whichever media and tactics will prove most effective. We might produce advertising, video, an event, a branding exercise, websites, infographics, radio, podcasts, native advertising or articles… whatever will work best to deliver on the strategy.
Of course, as part of the creative process and as campaigns work their ways into the world, we measure, reflect, learn and feed data back into the cycle to produce insights that will shape future campaigns.