Our clients come to us with all kinds of challenges. While each challenge is unique and deserves a unique approach, we follow a three-step process that ensures that everything we do delivers value and a return on imagination for our clients.
The Walk is an integrated marketing agency, which means we are committed to working in whichever channels or media are going to most effectively combine to solve your business problem. We say that we are media-agnostic – i.e. we don’t believe any one channel or medium is always the answer. Why? Well, how would we know what medium (or media) is going to most effectively reach your audience before we’ve uncovered the insights and defined the strategy that will meet your business challenge?
We approach our work with three steps: insights, strategy and content. First, we focus on the context, including the successes or failures of previous efforts, and carrying that forward into a refined strategy before executing content to overcome the challenge. With the communications out in the wild, we begin measuring and analysing the results, optimising and working towards new insights that will impact the next strategy that will deliver even better content. The result? Continuous improvement, brilliant marketing, results you’ll be proud of.
This commitment to constant improvement is a part of our DNA – and we love partnering with clients who understand the importance of evolution too.
The cycle of great marketing
We’re a modern-day, integrated marketing agency, with a sharp focus on results.
This is how we get those results.
Insights are the starting blocks for any journey into integrated marketing, as where you’re starting defines both where you need to go and the route you need to travel to get there. In the insights phase we ask questions, investigate, and define the challenge.
There are many channels, many ideas and many creative options available across integrated marketing. So, how do you know which to choose, which will get you where you want to be, or even where to start? It’s all down to strategy.
Content can be a lot of things, but whatever it ends up being, it should all be based on our strategy. At The Walk, we take a media-agnostic approach to content, utilising whichever media and tactics will prove most effective to help us achieve your goals.
Discover more about our capabilities below.
So, what do we actually do? Turning business goals into business results and big ideas into big impressions, we have capability across a range of channels, tactics and strategies.
Comms & Content
What can we do for you?
We offer the critical thinking and industry nous required to effectively give shape to a business challenge so that it can be addressed. We offer the strategic thinking and understanding necessary to craft a strategy that will guide every effort towards the eventual solution. And, we offer the experience and skills needed to produce content across channels and media that will get us there while delivering a great brand experience for your business.
Get in touch to talk to us about how we might apply our process to solving your business challenge.