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Perspectives

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Insights Perspectives

Have you invested in local area marketing?

by Nick Cantor • May 15, 2019

Gone are the days when a single marketing message and a global strategy could propel your brand on all markets. Customers now respond better to local area marketing. Should your company invest in it? In this article, we’ll explore why local area marketing is powerful and 3 steps on how you can get started marketing locally. A few years ago, […]

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Insights Perspectives
Stack up on consumers with content stacking
So, you have a great piece of content. You and your team have worked tirelessly to create something that your target audience will love, but how do you ensure you get return on investment for all that time…
by Brendan Wong - July 2, 2019
Articles Perspectives
Boost engagement and conversions with B2B video marketing
Everywhere we look, we can see that video is burgeoning to become the dominant communication channel. On mobile, at home, in the office, anywhere and any time, people are watching, and it’s estimated that the average person consumes…
by Jo Edwards - June 21, 2019
Remarketing tips
Insights Perspectives
The best ways to optimise your remarketing campaign
Remarketing is one of the most powerful and cost-effective ways to re-engage and connect with non-converting website visitors. Following on from our Top 5 tips to rock your remarketing – where we discussed the importance of defining your…
by Xenia Williams - May 24, 2019
Articles Perspectives
Why interactive infographics are the way ahead
Interactive infographics are a relatively new form of content marketing which has already proven to be effective. Could this be an opportunity for your brand to stand out? To help you answer this question, we’ll examine the benefits…
by Brendan Wong - May 14, 2019
News Perspectives
Mixing with the locals – The Walk address the MYOB Partner Connect conference
If you’re a major software supplier, how do you help empower your reseller business partners to sell more of your product? Help them get on top of their marketing. Of course, not every Australian mid-market enterprise software reseller…
by The Walk Agency - April 18, 2019
Insights Perspectives
Top 6 tools for enterprise marketers
From 2011 to 2019, the number of digital marketing tools on the market has increased tenfold. Finding the ones best suited to run enterprise marketing campaigns is a bit like finding a needle in a haystack. To help…
by Nick Cantor - April 10, 2019
Insights Perspectives
Use AI and put your data to work in an integrated marketing campaign
Now, you may think that leveraging AI in conjunction with marketing is a high-level endeavour only pursued by big name companies, but that’s simply not true. In this article, we’ll show you how easy it is to integrate…
by Xenia Williams - April 8, 2019
Insights
Top 10 marketing trends to watch out for
What does the future of marketing hold? You don’t need a crystal ball to know that a lot will change — Artificial Intelligence (AI), smart speakers and Virtual Reality (VR) experiences are already disrupting entire industries. New marketing…
by Brendan Wong - February 11, 2019
Insights Perspectives
A guide to the ultimate marketing plan
They say a failure to plan is a plan to fail. So it comes as no surprise that at some point, every marketer or entrepreneur faces this same important question: “ How can I actually create a great…
by The Walk Agency - February 5, 2019
Insights
Meet AssetSpot, our very own start-up
The story of how AssetSpot was born Together, Jo and Nick run The Walk, a successful boutique marketing agency. So, why the start-up? As an integrated marketing agency working across a range of mediums they – like every…
by The Walk Agency - February 4, 2019
Woman holding video camera
Insights Perspectives
How video is driving the next wave of content marketers
Has video taken over the world yet? Not completely but, according to the latest video marketing statistics, it’s quite close. As of this writing, 86% of YouTube viewers use the platform to learn new things and the average…
by Brendan Wong - January 18, 2019
Perspectives
10 of the best holiday marketing campaigns from our favourite brands
It’s holiday season and customers are getting bombarded with marketing campaigns and clearance sales from all their favourite brands. So, how can you stand out? We find out how our favourite brands did it with the top 10…
by The Walk Agency - December 9, 2018
Articles Perspectives
Top 5 tips to rock your remarketing
You know all about marketing…but remarketing? In this article, we’ll take a close look at this modern marketing technique, breaking it down into it's various types and guide you through 6 key steps to really get it right.
by Nick Cantor - November 14, 2018
Articles Perspectives
Security matters in 6 steps
We all know how important security is, especially when it comes to your customer data. A breach of trust there could ruin your brands reputation. In this guide, we'll help you quickly identify possible gaps in the security…
by Nick Cantor - November 13, 2018
News Perspectives
Going the extra 20,000 miles. The Walk take in transform 2.0
At the Walk, we pride ourselves on standing side-by-side with our clients on their journey, so it was a great privilege to attend Transform 2.0, Lenovo’s invitation-only partner and vendor event in New York City.
by The Walk Agency - October 9, 2018
News Perspectives
A local agency in the global village
Taking on the tyranny of distance The world is getting smaller, a shift enabled by technology that is bringing people and businesses closer and closer together. It’s now possible to communicate and transact with almost any country in…
by The Walk Agency - September 7, 2018
The Walk - Integrated Marketing Agency
Articles
Understanding the different roles of SEO and Content Marketing
Search engine optimisation (SEO) continues to baffle many businesses, especially with algorithms and rules updating frequently, and competitors using quick-and-dirty tactics like keyword stuffing to achieve a higher web ranking, even if their content is not entirely relevant…
by Nick Cantor - June 13, 2018
The Walk - Integrated Marketing Agency
Perspectives
Three steps to solved: The Walk takes on your business problem
All businesses face challenges, and we see it as our job to solve them. At The Walk, we believe that things don’t have to be complicated to be effective. This is why we use a straightforward approach to…
by Jo Edwards - June 6, 2018
The Walk - Integrated Marketing Agency
Articles
The power of storytelling in marketing
Storytelling is so much a part of human experience that it’s almost a part of our DNA. Since the beginning of human existence, we’ve used stories to connect generations – stories have been the medium through which we’ve…
by The Walk Agency - May 23, 2018
The Walk - Integrated Marketing Agency
Articles Perspectives
This is a journey into sound: Why everyone is waking up to the power of podcasts
Next time you’re on the train, bus or tram, have a little look around and chances are your fellow commuters are listening to audio on their smartphone. While a lot of them are listening to carefully curated music…
by Christian Colaneri - March 7, 2018
The Walk - Integrated Marketing Agency
Perspectives
4 steps to great – How to get the most from your agency relationship

We all work hard to deliver the various marketing projects we work on, both client and agency alike. And here at The Walk we love nothing more than getting great results for all this effort. In this piece,…
by The Walk Agency - March 5, 2018
The Walk - Integrated Marketing Agency
Insights Perspectives
Turning it up to eleven: Getting results from effective content amplification
So, you’ve heard about content amplification, but seriously, what does that mean? Simply put, content amplification is an integrated approach to using paid, owned and earned media to distribute content you’ve created. You can think of content amplification…
by Jo Edwards - December 4, 2017
The Walk - Integrated Marketing Agency
Insights Perspectives
Moving into a dynamic content world
Today’s market sees a multitude of tech providers offering dynamic content solutions. Existing suppliers are evolving their offering, and new players are joining the party to redefine the method and channels to deliver on the dynamic opportunity. So,…
by Nick Cantor - December 1, 2017
The Walk - Integrated Marketing Agency
Insights Perspectives
The eve of AI – preparing for artificial intelligence and automation powered marketing
By now you’ve probably seen the headlines about robots taking our jobs. Yes, it’s real and it’s happening right now. For some the onset is coming, whilst for others, it’s been underway for years (think manufacturing). In marketing,…
by Nick Cantor - October 11, 2017
The Walk - Integrated Marketing Agency
Insights Perspectives
Integrated marketing: so much more to love
There is a lot to love about integrated marketing – not just for you, but also for your customers. By using multiple touch points to paint the big picture for a brand, product or service that is consistent…
by Jo Edwards - July 21, 2017
The Walk - Integrated Marketing Agency
Articles Perspectives
Game on – the rise of agile marketing
Today’s business world is changing faster than ever. Marketers are required to produce faster, often with limited budgets. This means getting to market more quickly, but at no extra cost. Because of this environment, businesses are being challenged…
by Nick Cantor - April 18, 2017
The Walk - Integrated Marketing Agency
Insights Perspectives
Web design is dead, long live web design!
Why frameworks have changed digital publishing for good Fast. Smart. Agile. These are words that are often associated with web & app development. But take a look at the amounts of code and attention to UI and UX…
by Nick Cantor - February 9, 2017
Articles Perspectives
The demise of the digital marketing agency
The modern integrated marketing agency has arrived allowing brands to get back to what they do best. For what seemed like the longest time, accounts, strategy and creative teams would work away, independent of the digital team. When…
by Nick Cantor - November 16, 2016
Insights Perspectives
Cooking up a successful channel incentive program – the recipe that works
In a business-to-business environment, staying close and relevant to the distribution channel, who are interacting directly with the end-user decision makers, is both a big challenge and a great opportunity. Major product and software companies are dependent on…
by Jo Edwards - October 10, 2016
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