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Perspectives

Articles, news & insights

News Perspectives
A local agency in the global village
Taking on the tyranny of distance The world is getting smaller, a shift enabled by technology that is bringing people and businesses closer and closer together. It’s now possible to communicate and transact with almost any country in…
by The Walk Agency - September 7, 2018
The Walk - Integrated Marketing Agency
Articles
Understanding the different roles of SEO and Content Marketing
Search engine optimisation (SEO) continues to baffle many businesses, especially with algorithms and rules updating frequently, and competitors using quick-and-dirty tactics like keyword stuffing to achieve a higher web ranking, even if their content is not entirely relevant…
by Nick Cantor - June 13, 2018
The Walk - Integrated Marketing Agency
Perspectives
Three steps to solved: The Walk takes on your business problem
All businesses face challenges, and we see it as our job to solve them. At The Walk, we believe that things don’t have to be complicated to be effective. This is why we use a straightforward approach to…
by Jo Edwards - June 6, 2018
The Walk - Integrated Marketing Agency
Articles
The power of storytelling in marketing
Storytelling is so much a part of human experience that it’s almost a part of our DNA. Since the beginning of human existence, we’ve used stories to connect generations – stories have been the medium through which we’ve…
by The Walk Agency - May 23, 2018
The Walk - Integrated Marketing Agency
Articles Perspectives
This is a journey into sound: Why everyone is waking up to the power of podcasts
Next time you’re on the train, bus or tram, have a little look around and chances are your fellow commuters are listening to audio on that smartphone in their pocket or hands. While a lot of them are…
by Christian Colaneri - March 7, 2018
The Walk - Integrated Marketing Agency
Perspectives
4 steps to great – How to get the most from your agency relationship


We all work hard to deliver the various marketing projects we work on, both client and agency alike. And here at The Walk we love nothing more than getting great results for all this effort. In this piece,…
by The Walk Agency - March 5, 2018
The Walk - Integrated Marketing Agency
Insights Perspectives
Turning it up to eleven: Getting results from effective content amplification
So, you’ve heard about content amplification, but seriously, what does that mean? Simply put, content amplification is an integrated approach to using paid, owned and earned media to distribute content you’ve created. You can think of content amplification…
by Jo Edwards - December 4, 2017
The Walk - Integrated Marketing Agency
Insights Perspectives
Moving into a dynamic content world
Today’s market sees a multitude of tech providers offering dynamic content solutions. Existing suppliers are evolving their offering, and new players are joining the party to redefine the method and channels to deliver on the dynamic opportunity. So,…
by Nick Cantor - December 1, 2017
The Walk - Integrated Marketing Agency
Insights Perspectives
The eve of AI – preparing for artificial intelligence and automation powered marketing
By now you’ve probably seen the headlines about robots taking our jobs. Yes, it’s real and it’s happening right now. For some the onset is coming, whilst for others, it’s been underway for years (think manufacturing). In marketing,…
by Nick Cantor - October 11, 2017
The Walk - Integrated Marketing Agency
Insights Perspectives
Integrated marketing: so much more to love
There is a lot to love about integrated marketing – not just for you, but also for your customers. By using multiple touch points to paint the big picture for a brand, product or service that is consistent…
by Jo Edwards - July 21, 2017
The Walk - Integrated Marketing Agency
Articles Perspectives
Game on – the rise of agile marketing
Today’s business world is changing faster than ever. Marketers are required to produce faster, often with limited budgets. This means getting to market more quickly, but at no extra cost. Because of this environment, businesses are being challenged…
by Nick Cantor - April 18, 2017
The Walk - Integrated Marketing Agency
Insights Perspectives
Web design is dead, long live web design!
Why frameworks have changed digital publishing for good Fast. Smart. Agile. These are words that are often associated with web & app development. But take a look at the amounts of code these solutions require and I think…
by Nick Cantor - February 9, 2017
Articles Perspectives
The demise of the digital agency
The modern integrated agency has arrived allowing brands to get back to what they do best It seems that for years I’ve been talking about the need for agencies to integrate digital more deeply into their businesses. For…
by Nick Cantor - November 16, 2016
Insights Perspectives
Cooking up a successful channel incentive program – the recipe that works
In a business-to-business environment, staying close and relevant to the distribution channel, who are interacting directly with the end-user decision makers, is both a big challenge and a great opportunity. Major product and software companies are dependent on…
by Jo Edwards - October 10, 2016
Insights Perspectives
What’s in a name? Getting personal in the data game.
Dear {{Firstname; fallback = “Customer=1”}} We’ve all been there. You’re running through your inbox and you open a special message with a great opportunity or personalised offer especially for you – which turns out to be for something…
by Jo Edwards - September 17, 2016
News Perspectives
Press release: Targetbase Australia ushers in new agency model, rebrands as “The Walk Agency”.
With a pedigree of award-winning marketing campaigns, technopreneur attitude and a data-driven approach, The Walk is the new Melbourne-based integrated marketing agency that readdresses the role of the agency in modern marketing. 18 August 2016, Melbourne Australia – Targetbase…
by The Walk Agency - August 17, 2016
Insights Perspectives
Understanding the role of interactive design in conveying your brand’s personality
More often than not these days, a potential customer’s first experience of your brand happens online. Does your brand’s online customer experience convey qualities consistent with its personality? And how do you bring these qualities to life beyond…
by Nick Cantor - June 15, 2016
Insights Perspectives
Maximising sales from effective customer profiling
Dulux is arguably the most respected brand in its category. Achieving this has been a result of a quality product and a consistent branding approach that has given Dulux “hero” brand status; it’s the most trusted product for…
by The Walk Agency - March 13, 2016
The Walk - Integrated Marketing Agency
Perspectives
Driving ROI through multi-touch DM campaigns
“With fierce competition and ‘noise’ in the online space, marketing managers need to be really savvy about how to achieve marketing effectiveness”. Integrated Marketing Agency, The Walk, understands the changing landscape that marketers face. In this environment, they…
by The Walk Agency - January 12, 2016
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