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Integrated marketing

Creating seamless and memorable customer experiences

The greatest brands are the most memorable. They use a mixture of channels to communicate and reach the right audience. In other words, they use integrated marketing.

Integrated marketing isn’t simply pushing the same message through different platforms. It’s adapting to each channel to make sure the message fits the context. Integrated marketing takes your campaigns to the next level, builds brand loyalty and delivers on ROI.

9 out of 10 consumers want an omnichannel experience with seamless service between communication methods1

The benefits of integrated marketing

Move customers through their buying journey

See better conversions by engaging at the right time

Build long-term loyalty

Consistent branding creates a bond with your customers

Boost brand awareness

Reach more people by using the right channels

Improve ROI

Focus your budget by targeting people at the right time

What we’re good at

Consistent, killer creative

From blogs to videos, radio and ads, we’ve got you covered

Optimising performance across multiple channels

Using the right channels to grow your brand

Strategy and delivery of impactful work

Building brand strategies & measuring impact

Boosting ROI

Using data to target marketing spend & maximise campaign performance

Who we have worked with:

  • The Walk - Integrated Marketing Agency
  • The Walk - Integrated Marketing Agency
  • The Walk - Integrated Marketing Agency
  • The Walk - Integrated Marketing Agency

Our Work

With experience in working with local brands to multinational giants,
you know you’re in good company with The Walk.

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The power of integration: how to make your brand memorable

  1. The first step is mapping out your customers’ journey. This involves pinpointing the stages they go through before, during and after making a purchase.
  2. Invest in building brand loyalty. This means laying out your values, including the look, feel and tone of your brand. Retaining customers is just as important or getting new ones. Think about your visual assets and how they can be used in different types of media to build your brand over time.
  3. Use multiple channels for your campaign, but make sure you tailor your message to both the channel and the point the audience is at in the customer journey. Create awareness with some campaigns (e.g. an eye-catching billboard or a compelling video campaign) and remind customers with others (e.g. targeted ads on social media). For example, a television advert is generally designed to drive sales, so the message must angle towards converting a customer in a short period of time. Sponsorship and influencer marketing, however, is a softer sell and creates brand awareness and association. With consistent branding and visuals, the two are complementary marketing efforts.

Got a campaign in mind?

Let’s figure out which channels can help you reduce spend and get the best ROI.

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Free Guide: Learn to harness the power of integrated marketing

The most successful marketing strategies know to leverage the power of more than just one channel. But with so many options to choose from, where do you even start?

This simple, easy-to-follow guidebook will act as your roadmap to developing a strong integrated marketing strategy. Inside you’ll find everything you need to know to start sharing the right message, at the right time, across the right channels, to build a brand that your customers can trust.

Free download

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